New Spotify feature creates your own personalised DJ

Spotify's new AI DJ takes music personalisation to an all new level

One of the world’s largest music streaming services, Spotify, have come forward with big news this week as they reveal the latest technology for their platform; AI DJ. Spotify has always had personalisation at the heart of its technology. It’s ‘Discover’ feature allows users to see similar artists and their annual ‘Wrapped’ campaign offers a round-up of your favorite tracks, albums, and artists. The new software takes personalisation to a whole new level as the AI guide that knows you and your music taste, takes control, all from inside of your pocket.

AI DJ will allow you to connect even more deeply with the artists that you love. It will sort through the latest music and look back at some of your old favorites, it may even play that song you haven’t listened to for years. AI DJ then reviews what you might enjoy and delivers a stream of songs picked just for you. To keep fresh and tuned into your listening tastes, it will constantly refresh the lineup based on your feedback. 

AI DJ works by combining Spotify’s new personalisation technology. By combining Generative AI using OpenAI technology and a dynamic AI voice platform Spotify’s editors are able to scale their innate knowledge in ways never before possible. This feature, first rolling out in beta, will deliver a curated lineup of music alongside commentary around the tracks and artists, all delivered by Spotify’s own Head of Cultural Partnerships, Xavier “X” Jernigan.

More information can be found using the link here. Check out the trailer for the new software below.

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