Defected has become a household name we all know and love. From humble beginnings as a record label to their very own festival and a global movement recognised by millions. As with all those in the music industry, they’ve had a rocky 2020 and have been forced to cancel all of their parties for the foreseeable future.
However, that didn’t stop them spreading house music and positivity around the world with the introduction of their virtual festival series. Taking over the screens and living rooms of their devoted fans, they showcased the hottest DJs to help bring people one step closer to the raves we all miss. The likes of MK, Roger Sanchez, OFFAIAH, Idris Elba and Nic Fanciulli all featured across Defected’s 6 virtual shows, bringing their signature styles and sound with them.
As with all good things they must eventually come to an end, and the virtual festival series held a closing party on 22nd May. However, this Friday will see Defected return once again with a new edition of the live stream extravaganza called We Dance As One.
Presented in three parts, the first virtual festival designed to raise awareness for the plight of the events industry in the UK will feature sets from heavyweight artists whilst raising money for MIND – the mental health charity. Performers such as the legendary Carl Cox, the high flying duo Camelphat, Defected’s very own Sam Divine and NYC’s Natasha Diggs have already been confirmed. This week the brand have also unveiled the addition of head honcho Simon Dunmore and a remote b2b from Disciples and Dennis Ferrer.
The further two digital events will be held on November 27th, and a finale show will take place on New Year’s Eve.
As with the previous streams artists will go live from their homes, but also from out-of-use clubs including Ministry of Sound London and Mansion Liverpool. Having these party hotspots as a backdrop will no doubt help viewers immerse themselves in the virtual experience.
Alongside this, Defected are also providing job opportunities for creatives pushed out of work due to the strict measures in place. Videographers, designers and technical staff will work with the online platform and the venues partaking in the project – bravo Defected.
James Kirkham, CBO of Defected Records said,
“We want this to be a calling card for those who have had their jobs and livelihoods taken away. We need to joyously remind people what these artists and DJs are best at, and why this music matters so much to the mental health of so many.”
Catch Defected’s We Dance As One festival this Friday from 4pm on their Facebook, YouTube and Twitter pages.
Words: Neil Ritchie