A game-changing new feature is shaking up music promotion. Collabhouse has just launched ‘Campaigns,’ a tool designed to connect music artists directly with content creators for viral marketing on TikTok, Instagram, and beyond.
Collabhouse, an innovative online marketplace, is making it easier than ever for musicians to tap into the power of social media influencers. With ‘Campaigns,’ artists can collaborate with creators to launch bespoke promo campaigns, while influencers gain a new revenue stream and direct access to high-quality, pre-cleared music across all genres.
A New Era for Music Marketing
Social media has become the frontline for music discovery, and Collabhouse is leading the charge in reshaping how songs break into mainstream consciousness. Chief Marketing Officer Andy Berendsen highlights the platform’s mission:
“Influencers are shaping the future of music marketing, and with ‘Campaigns,’ they now have a platform built specifically for their creativity. This feature makes it easier than ever to work with top artists, drive engagement, and be part of something bigger in the music industry.”
Top content creators are already seeing the benefits. Ida Celine (@idacmusic) shared her excitement:
“Music and content go hand in hand, and Collabhouse just made it easier for creators like me to work directly with artists. I love the challenge of making something unique, knowing that my creativity can help push a song to a global audience!”
Proven Success: How ‘Campaigns’ Boosted BEAUZ’s Hit Single
The power of ‘Campaigns’ is already evident. DJ duo BEAUZ beta-tested the feature for their track Lick It, leveraging TikTok’s ‘ravetok’ scene to drive incredible results:
- 300% increase in streams (5.7 million)
- 650% more video creations using the track (73,000+)
- 750% surge in engagement (53 million interactions)
Bernie Yang, one-half of BEAUZ, credited Collabhouse for transforming their approach:
“At first, we turned to Collabhouse for tracks that didn’t fit traditional labels. To our surprise, they outperformed our label releases! Our fans love the unfiltered sound we release through Collabhouse—music they can’t find anywhere else. And the influencer campaigns gave our music a massive boost.”
€5,000 Competition: Get Paid to Go Viral
To celebrate the launch, Collabhouse is offering a €5,000 prize fund for content creators. To enter, creators must:
- Sign up at Collabhouse.com
- Pick one of three tracks:
- Feeling My Way Out – Naak
- Neglect – Dreamkiller
- Ocho – KEVU & BEAUZ
- Create a video and post it using #CollabhouseCompetition
Creators can submit multiple entries, and all videos posted by April 10th will be judged by Collabhouse’s marketing team. The best content will win cash prizes!
For full details, visit www.collabhouse.com.
Words: Neil Ritchie
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