LA-based promoters HARD have announced their new sub brand; HARD Selects with a show due to take place at a former grocery store this November 9th. Aimed at highlighting Los Angeles’ vibrant underground electronic music scene, HARD Selects have curated a series of events and pop-ups in the city.
The inaugural event at The SUPER-MRKT on November 9th will feature DJ Heartstring, Boys Noize, AK sports and more, establishing a new hub for dance music in the city.
Los Angeles has often been overlooked as a key player in shaping global underground culture, pushed out of the spotlight and relegated to DIY spaces in the city’s hidden corners. HARD Selects steps in to shine a light on this culturally vibrant scene, driven by a passion to deliver authentic dancefloor experiences, pop-ups, and festival stages that echo the diverse sounds of the global music landscape.
The North American music HARD Events has created its new outgrowth, called HARD Selects, which aims to centre stage the underground electronic music scene whilst paying tribute and celebrating LA’s DIY beliefs and vibes. More will be showcased throughout the coming weeks with a series of partnerships alongside key promoters from the LA underground, celebrating the dynamic sounds inspired by the global music scene.
HARD Selects’ first event will see Berlin’s own DJ Heartstring bring their party collective Teenage Dreams to LA’s latest rave hotspot – The SUPER-MRKT.
Held in partnership with Stranger Than, Tunnel, and Lights Down Low, the event is part of a series of eclectic shows due to take place at the new 3000 capacity venue from September through November, establishing a fresh home for dance music in the city.
Joining the duo will be the local favourites Etari, Oscar Osorio and OZA, along with global artists Boys Noize, Patrick Mason, Skin on Skin, AK Sports and Malugi.
More information about the event can be found here.
ratemyrave 