This week saw breaking news that pharmaceutical company Pfizer has received promising trial results for their Covid vaccine in development. Hot off the heels of this announcement, events giant Ticketmaster has outlined its plans to help unlock the entertainment industry and begin welcoming people back to concerts.
The initial clinical trial which saw a 90% efficiency rate has sparked hope that large scale events can begin to prepare for returning in 2021. Ticketmaster’s post-pandemic plan uses an app on phones to verify people’s vaccine status. The app which would draw information from third party health firms could also confirm if the attendee had tested negative ahead of the event as an additional preventative measure.
Alongside digital screening, the plans are said to include a SmartEvent system which will help promoters and fans with managing social distancing by working out safe venue capacities, as well as staggered entry times and contact tracing after the event. Co-founder of reBUILD20 – an organisation providing support for entertainment and live events companies developing COVID-19 strategies has said:
“In order for live events to return, technology and science are going to play huge roles in establishing integrated protocols so that fans, artists, and employees feel safe returning to venues.“
Marianne Herman
Ticketmaster supply tickets for the majority of sports leagues in the US, along with many concert venues and Live Nation owned properties. Seeing their plan in action at such a scale will no doubt act as a benchmark for other events companies and events to follow across the entertainment business.
Cover image : Creamfields
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