In order to raise money for the World Health Organisation’s (WHO) COVID-19 Solidarity Response Fund, and the Association for Electronic Music (AFEM) Members’ COVID-19 Hardship Fund, Beatport organised a marathon 34-hour continuous live stream featuring some of the biggest DJs in the scene.
Titled ‘ReConnect’, and in partnership with Twitch, over 8.5m tuned in for the event – that’s a big dancefloor!
Raising money for two great causes, especially AEFM, which was set up specifically to help struggling companies retain lower earning workers who would otherwise be let go. Helping out electronic musicians is definitely something we should all get behind to help make sure the scene continues to flourish in these difficult times.
Donations are still being taken here!
Starting on Friday, March 27th, the global DJ extravaganza featured artists including Carl Cox, Bonobo, Pete Tong, Nina Kraviz, Griz, RÜFÜS DU SOL, A-Trak, Nicole Moudaber, Chris Liebing, ANNA, Nora En Pure and many other renowned DJs. All of which were performing from their homes with the expressed intention of reconnecting the global dance community during this unprecedented pandemic crisis.
Amassing over 8.5 million views from more than 150 countries, Beatport utilised both their own and partner brands’ social channels, which led to over 6,200 charity donations from those tuning in. This unparalleled online DJ event provided the perfect platform for music fans to keep dancing from the safety of their home.
Beatport collaborated with several industry partners including Pioneer DJ, Native Instruments and Denon to give away dozens of music products to some lucky fans that managed to snag them!
Robb Mcdaniels, Beatport CEO said:
“The generosity of our entire community, including so many great industry partners that donated products to give away, is what resulted in a large donation to two non-profits that can ensure the health and stability of our world and our industry in the months to come.”
For those of you that want to rewatch the sets – you can do so here. Here’s what’s really cool, Beatport provided track IDs as songs were played on Twitch, so fans could purchase music live, supporting the independent artist and label community directly.
Live IDs? We’d like to see more of that in the future! A big shout out to everyone that got involved and donated, we’ll see this pandemic through together!
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